Let it Block

Let It Block

Ellebrow’s Global Call to Action for Sun Protection and Advocacy

Welcome to "Let it Block"

At Ellebrow, we’re passionate about more than just beauty—we’re dedicated to protecting your skin and health. That’s why we’ve launched Let It Block, a global call to action to raise awareness about the dangers of UV exposure and promote daily sunscreen use. But it doesn’t stop there.

We also advocate for the fast-tracking of international sunscreen products in the U.S., ensuring that consumers have access to the best sun protection options available globally.

UV radiation is a leading cause of skin cancer, premature aging, and sun damage. Through Let It Block, we aim to educate, empower, and advocate for better sun protection for everyone.

Why Let It Block?

Let It Block is more than just a campaign; it’s a mission to make sun protection accessible and effective for all. Whether it’s through educating the public or advocating for the availability of advanced sunscreens, we are committed to combating the risks of UV exposure.

Key Messages:

Advocating for Fast-Tracking International Sunscreen Approvals: Many international sunscreens use advanced ingredients that provide superior protection from harmful UVA rays. However, in the U.S., the approval process for new sunscreen ingredients has been notoriously slow. Let It Block supports efforts to fast-track these approvals, so U.S. consumers can benefit from the latest, most effective sun protection technologies.

Raising Awareness of UV Exposure Dangers: Sun damage is a cumulative issue that impacts everyone, regardless of skin type. Whether it's a sunny day at the beach or a cloudy commute to work, UV rays are always present and can cause long-term damage.

The Dangers of Tanning and UV Exposure

Tanning, whether done outdoors or in a tanning bed, poses serious risks to skin health. Despite its aesthetic appeal, tanning increases the risk of skin cancer and accelerates the aging process.

Facts about UV Exposure:

UVA rays penetrate deep into the skin, leading to premature aging and an increased risk of melanoma.
UVB rays cause sunburns, contributing to the development of skin cancer over time.
Tanning beds can increase your risk of melanoma by 75% if used before the age of 35.

Let It Block aims to educate consumers on these dangers and encourage safer alternatives to tanning.

How Let It Block Protects You

Let It Block isn’t just about raising awareness—it’s about providing the tools and information needed to protect yourself. Here’s how we help:

Educational Resources: Dive into our comprehensive guides, including the Essential Sunscreen Guide, where you’ll learn how to choose the right sunscreen, why broad-spectrum protection matters, and more.
International Sunscreen Advocacy: Many sunscreens sold outside the U.S. offer advanced UVA protection using ingredients that are not yet approved domestically. The FDA’s slow approval process has limited access to these more effective formulations. Let It Block supports efforts to bring these international products to the U.S. market faster, giving consumers better sun protection options.
Post-Cosmetic Care: After procedures like microblading or PMU, skin is especially vulnerable to UV damage. Learn more about how to protect your healing skin in our Skincare Post-Treatment Guide.

Advocating for Advanced Sunscreen Products in the U.S.

The U.S. lags behind many countries when it comes to sunscreen innovation. In Europe and Asia, sunscreens use cutting-edge ingredients like Tinosorb S, Tinosorb M, and Mexoryl SX to provide broader and more effective protection, particularly against UVA rays. Despite these advancements, the FDA has been slow to approve new ingredients, leaving Americans with fewer options for superior sun protection.

Why It Matters:

Better UVA Protection: Many international sunscreens provide better protection against UVA rays, which contribute to aging and skin cancer.

Public Health Benefits: Access to these advanced sunscreens would reduce the incidence of sun-related skin damage and help prevent skin cancer in the U.S.

Through Let It Block, we advocate for faster approval of these products, ensuring that American consumers aren’t left behind when it comes to sun safety.

Join the Let It Block Movement

We need your help to spread the message of Let It Block. Join us in advocating for better sun protection laws, including the fast-tracking of international sunscreen ingredients. Together, we can protect more people from the harmful effects of UV radiation.

How You Can Get Involved:

Use Advanced Sunscreens: Choose products that offer broad-spectrum protection and support safer sunscreen alternatives.

Support Sunscreen Advocacy: Advocate for the fast-tracking of international sunscreen ingredient approvals to ensure the best sun protection products are available in the U.S.